A PR campaign is a science of creating a strong animation around a brand. A PR campaign helps you:
- Find your audience
- Get the word out
- Identify components and Launch a viral marketing campaign
- Control the sites, posts, and videos which you want to go viral?
Our PR campaign is structured in a way that it gives you or your brand a position of choice on the internet. Our strategy is to start the campaign by creating for you a Digital Identity, then we proceed with a search engine optimisation, social media optimisation, then we conclude with articles/blogs/Videos syndication.
Digital identity: This is your(or your brand’s) online identity, which specifically helps the customers to associate your name with the image we will present to them, with respect to the message you are propagating.
- The key strategy here is first creating a hub to track all that you (our client) has to offer. We will create a personal website with all your services outlined, finding prospects, turning them into leads.
Blogs/Articles syndication: The best way to keep a print of you on the Internet is by having articles on you or your brand written and distributed on high ranked PR blogs, news websites and press outlets. We help you write, edit and distribute meaningful articles on websites and blogs that answer to your demography, brand need and read by your target clientele.
Social Media Optimization: We design or improve your social media outlets and communities to generate publicity to increase the awareness of your product, service brand or event. We also help you identify your competition, and help a relevant tracking and monitoring on your competition to make sure you are always one step forward when it comes to clients integration, animation, and digital lead generation. We procure you with activity report, competition report and followers analysis report; this will help you convert your followers into leads. The operation is carried on the following networks:
This helps you to:
- Set measurable and achievable goals.
- Know your customers.
- Convert followers to leads
- Stay above your competition
- Research over market and trends.
- Explore more social networking platforms. Reflect your presence on all.
- Choose core topics related to your business. Use them in content.
- Set Social Engagement parameters.
- Plan your resource use.
- Track your results.
Search Engine Optimization: Google has become the biggest directory when it comes to searching information, services or products online, SEO will help you get on the -first page of Google when your potential clients go and search one of your relevant keywords online. We optimise your personal website and match them with analyzed keywords that identify both you and your competition, with SEO optimisation, you will always outreach your competition by staying on the first page of Google on any keywords belonging to your industry.
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